So what is a follow-up email? A follow-up email in a nutshell is a sequence of emails that are sent out after a significant point in the sales funnel in an effort to close a deal. What they do instead is move on to new prospects, completely forgoing the opportunity of using follow-up emails to nudge the prospect towards their product/service.
Most marketers and salespeople these days assume that if their email has not received a response, it is safe to assume that the prospect is uninterested.
#FOLLOW UP LETTER HOW TO#
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